January 21, afternoon, Council Chairman Yang Xiaojing and Vice Council Chairman Wu Jiling of China Sewing Machinery Association visited Feiyue for research and investigation. Council Chairman Yang Xiaojing and the delegation visited Feiyue’s corporate culture exhibition hall and product exhibition hall, inspected the intelligent product production line, learned Feiyue's development in recent years in detail, and together   held a discussion with Feiyue's management team, exchanged views on the current industry development situation, market changes, opportunities and challenges Feiyue is facing, and future strategic planning. Xu Minhua, Director of Shanghai Sewing Machine Research Institute also participated the discussion.

  Recent years, taking "three light and four heavy" as strategic guidance, Feiyue continuously reinforced the strategy of strengthening through  personnel training and scientific research, and has constructed a complete ecological industrial chain based on the Feiyue science and innovation park, following the main line of high-quality development, to cultivate new productive forces, and to accurately develope high-end products and high-end markets, steadily complete the premiumisation of products, markets, and services. Especially in 2024, Feiyue gave full play to the aggregation effect of Feiyue park, and through sharing and co-creation, Feiyue has achieved satisfactory results in the fields of scientific and technological innovation, supply chain management, and marketing model innovation, new added three national high-tech enterprises, and laid a solid foundation for the sustainable and healthy development of the "Fifteenth Five-Year Plan".

  Council Chairman Yang fully affirmed Feiyue’s 44-year adherence to the main business, insistence on transformation and upgrading, the path of differentiated and characteristic development that Feiyue took, and Feiyue’s important contributions to the development of the industry. Particularly, Yang appreciated Feiyue’s constant confidence and resilience to confront and overcome difficulties, firm actions to carry out scientific and technological innovation and expand market sectors when facing crisis and chanllege. Regarding the future development of the company, Council Chairman Yang Xiaojing put forward requirements and wishes from five aspects:

  First, adhere to market orientation and accelerate the serializing the  research and development of product. Markets of different countries have different requirements for product cost performance due to regional culture and operating habits, Yang hopes enterprise will adhere to its own advantageous positioning, strengthen its core advantages, furthering services, take market as guide, actively strengthen the communication and exchanges with users, accurate its positioning and clarify its direction, link up to customers' pain points and difficult points, enhance the functional value of products, realize product innovation and industrial chain collaboration and the like multi-dimensional innovations, accelerate the serializing research and development of product, to meet the needs of different levels of markets.

  Second, adhere to digital transformation and accelerate product upgrades. With the development of digitalization, the Internet, and AI technology, the automation, digitalization, and intelligent development of the industry has become an unstoppable trend, enterprises should strengthen innovation-driven development, accelerate the transformation of scientific and technological achievements, and enable industry manufacturing upgrades on the basis of continuously strengthening R&D and innovation.

  Third, adhere to integrated development and accelerate system integration. Manufacturing enterprises should establish a systematic concept of system integration to keep up with national strategic decisions, confluently exploit market and form synergy, strengthen the coordinated development of the intelligent manufacturing sector, enhance complementarity, construct a new development pattern, and highlight the cost-effectiveness advantage on the premise of refinement, specialization, detailing, and quality stablity of product.

  Fourth, adhere to the new pattern of dual-circulation development and accelerate market expansion. Taking the cooperation with colleges and universities to carry out education and training courses as the breakthrough point, further popularize domestic machines, guide market demand, and continuously expand the application field of products. Realize new manufacturing, new marketing, and new markets according to different global regions and different market demands, to hasten the delivery of new formats, new models, and new momentum, and with globalized positioning and vision, pertinently satisfy different needs of different levels of markets, actively expand the central and western reigion market and overseas market to accelerate the construction of a new development pattern of mutual promotion of domestic and international dual circulation.

  Fifth, adhere to cultural confidence and brand strength. The future of entreprise is not about selling products, but selling solutions and corporate culture. Yang hopes Feiyue will highlight its cultural atmosphere, integrate more traditional cultural characteristics into product design, realize the integration of Chinese and Western cultures, strengthen its brand name through cultural cultivation, and enhance its  influence, popularity and reputation as Feiyue brand.

  Council Chairman Yang emphasized that the association will pay more attention to its participation in the field of domestic sewing machines, collaborate with enterprises to promote modern sewing art skills and cultural publicity, popularize sewing technology, explore platform resources of the association, let modern domestic sewing machines return to modern family’s houses, better serve enterprises, and put into greater efforts to help the domestic sewing machine industry to achieve higher-quality development.