Recently, Feiyue has completed mass production and released multiple new models including FYe330, FYe340, and the FY600 and FY610 series.The batch of new products are mainly 6 series over 10 models to meet the demand and standard of European and American markets. At present, the certification work related to new products has been stepped up. The new models will become new hot points for Feiyue domestic sewing machines into the global high-end market. During

    the Spring Festival, Feiyue dispatched six overseas marketing teams that indefatigably visited markets across over twenty developed nations, securing multiple foreign contracts and thus laying a solid foundation for the company’s stable initiation.

    In production workshops of Feiyue, each production line is running at full power. Since last year, Feiyue has optimized product category to meet market demand, accelerate the creation of competitive advantages in the market, and introduced technical talents to strengthen the R & D dept. kept the pace of launching new models every two months on average. Feiyue's R&D team worked overtime during the Spring Festival to actively develop new products, so as to achieve the goal of the new year.

   The company makes it clear that 2024 is the "Year of Quality, Precise Products, High-End Market Penetration, Cost Reduction, and Efficiency Enhancement”. Upholding the axiom that “Quality is the lifeline of Feiyue, and the market is the sky for Feiyue people,” the company perpetually deepens market immersion, being directed by and zealous in “satisfying market and customer demands”, targeting "precise products". It leverages the robust support of comprehensive systems—including new product R&D, innovative marketing, lean production, technological advancement, and quality amelioration—vigorously enacting bench marking to identify and rectify discrepancies, capitalizing on the industrial and supply chain advantages to further refine its product structure. This significantly uplifts its product value creation capabilities and fortifies its competitive advantage in the market.

     Feiyue is full of confidence and expectation for the future development. With the mission of"Let the world have Feiyue where there is a home” the company will accelerate the digital and intelligent transformation, apply new technology, new materials and new techniques to improve production efficiency and product quality, to deeply and robustly integrate the industry chain, and to emphasize the R&D and innovation of differentiated and personalized products. Such efforts are intended to bolster brand equity and market competitiveness, satisfying novel demands for a prosperous life through innovation, thereby engendering more substantial value for consumers worldwide.